This simple but robust certification allows writers to demonstrate writing is user focused and written in plain language (plain English).
Readers benefit – easy to use documents.
Document owners benefit – they can’t be accused of vague or manipulative writing.
Plain language reduces risk
Proving your text is written in plain language reduces risk further
There’s a risk when you write functional documents; the risk of readers not understanding correctly and so acting unwisely. Document owners may be held accountable. (Read ‘a tale of two documents‘)